LIZETTE MORAZZANI

It sucks to have your birthday around Christmas. Your friends are MIA, you get shortchanged on presents, and your birthday cake takes on the sweet disguise of a yule log with candles.

Not this time around.  

Christmas week, Coca Cola gave one woman the special birthday every December baby deserves.

Nike was turning 50. So we didn’t just look back—we brought the stories forward. We retold the brand’s biggest moments in a way that actually speaks to this generation, on the platforms they live on.

As part of Nike’s 50th anniversary, we honored the Tigerbelles—one of the most legendary track and field teams in sports history, whose monumental achievements are still overlooked. To make their story seen and lasting, we built an indestructible installation made entirely of steel track spikes and placed it in one of the most visited museums in the country.

Awards:
Gold and Two Bronzes Clio Sports
Shortlist Cannes Lions

For Nike’s 50th anniversary, we were asked to retell Joan Benoit’s historic 1984 Olympic win—this time through the lens of the challenges women athletes continue to face today.

When it comes to money, people tend to put themselves first—and for good reason. Nearly 65% of Americans live paycheck to paycheck.

But what if people are more generous than we think?

Chime set out to find out—so confident in people’s kindness, they bet $1 million dollars on it. They asked: What would someone do if they were given more money than they needed? Would they keep it all—or split it with a stranger?

We invited people to share what they’d do if they had just enough to reach a short-term goal. From 78 heartfelt submissions, ten with standout stories were selected. Then five were surprised with the exact amount they needed—along with the chance to pay it forward.

Awards:
Ad Age’s Breakout Brand Work 2024 – Winner (Purpose Campaign)

Two Americans wouldn’t take a vacation—so we sent their doppelgängers instead.

The Mexico Tourism Board wanted more Americans to travel to Mexico. The problem? Americans don’t take their well-earned time off. So we created the ultimate FOMO film: two workaholics watched as their lookalikes went on an epic Mexican vacation in their place.

Awards:
One Show 2017 - Bronze Pencil Branded Entertainment
Clio Awards 2016 - Bronze in Branded Entertainment, Shortlist in Film
Cannes 2016 - Direct Shortlist, Outdoor Shortlist, Film Shortlist, Entertainment Shortlist
Wave Festival 2016 - Bronze in Cyber, Bronze in Branded Content
Leo Burnett Global Product Committee - 8 Ball
FIAP 2016 - Gold in Independent Creativity for Social Media, Gold in Branded Content

Behind the scenes:
This piece is a good example of craft and detail. We had to find a person who hadn’t gone on vacation in a long time and then find a person who looked exactly like them. We had to find a way to get to know the workaholic’s loves and likes without them knowing. From their favorite color, their favorite food, their fears, their hobbies to their bucket list items. We had to make the film so relatable and FOMO-inducing that these workaholics and everyone in America couldn’t help but want to go to Mexico.

In 2019, the World Economic Forum estimated it would take 208 years to reach gender equality in the U.S.—a number so absurd, it sounded like a joke. So we used comedy to prove it wasn’t.

In partnership with Pivotal Ventures, a Melinda Gates company, we launched Equality Can’t Wait—a national platform built to dismantle systemic barriers and speed up that timeline. To get people’s attention, we tapped comedians to call out the ridiculousness of waiting two more centuries for change. The result: 20 online videos that struck a nerve and sparked conversation, racking up 80 million views across Twitter, Facebook, and YouTube.

Awards (2020):
Shortlisted – One Show
Shortlisted – Webby Awards

Behind the Scenes:
This was the biggest project I’ve ever worked on—and one of the most meaningful. I collaborated with some of the smartest people I’ve ever met to pull off two major feats:

Launching Melinda Gates’s book nationwide

Building an entire platform from scratch to start a movement.

That meant everything: brand identity, design system, social channels, website, CRM, content strategy, media partnerships—and yes, writing pages and pages of jokes that still made a point.

Germans face long, rainy winters—so we gave them a reason to escape. We built an installation featuring a cloud that rained actual tequila, turning grey skies into a call to vacation in Mexico.

Awards:
Cannes 2017 — Silver in Outdoor, Shortlist in PR
London International 2017 — Bronze in The New, Experiential Design, and Non-Traditional
El Sol 2017 — Silver in Innovation, Silver in Outdoor, Bronze in PR, Silver in Media

Behind the Scenes:
This was a true test of persistence and passion. First, we had to find someone who could actually build a cloud that rains tequila. (It took a lot of meetings—but we did.) Then came rounds of rapid prototyping on a tight deadline. Once it was ready, we shipped it from the U.S. to Germany (by boat) and rebuilt the entire thing on-site.

It was a feat—but that’s what made it fun.

Halloween was cancelled in 2020. We said hell no—and brought it back with Netflix and a little A/R magic. Watch if you dare! (You can dare. It’s for kids 10 and under.)

With families stuck at home and searching for safe ways to celebrate, we teamed up with Netflix to reimagine Halloween through an immersive Snapchat experience. Using A/R, we created a story-driven, seven-lens adventure kids could enjoy from their homes.

We had just two days to concept, pitched on a Wednesday, and got the green light by Friday (rare, we know). From there, we had under three weeks to build the entire experience—plus a website, influencer strategy, and a full organic and paid social rollout.

Fun fact: One production company got so spooked, they backed out after signing on. Total chaos. Total blast.

Starting a book is hard. So we made it so easy, people didn’t even realize they were reading one.

Amazon Books wanted to get people reading again. Our digital and social campaign tapped into the way people already consume content—through influencers, trends, and their personal passions—to sneak books into their daily scroll.

We began with influencers and celebrities. Since followers hang on their every word, we had them post the opening lines of books as if they were their own thoughts. On Twitter, they dropped threads that later revealed themselves to be passages from books. On Instagram, it played out through feed posts and stories, with the final caption or tap revealing the source.

We expanded the idea into paid social and display. On platforms like Pinterest, Instagram, Facebook, Twitter, Snapchat, and even Tinder, we created content inspired by the passions people love to engage with—baking, fashion, gaming, interior design, food, and more—embedding quotes from books into the imagery or copy.

On display banners, we used a page-turning effect to reveal that the ad people had just read was actually a book excerpt—complete with the book title.

The result? A top trending topic on Twitter—and a new way to get people hooked on books without them even noticing.

Radio campaign for Clearblue’s new product—the first pregnancy test to use words instead of symbols to deliver results.

This idea came out of an agency-wide contest where the best radio concept would be presented to the client. Mine won :) and the client loved it.

Awards:
One Show 2014 – Merit
Wave Festival 2014 – Silver
FIAP 2014 – Bronze
Addy 2014 – Bronze (Individual), Bronze (Campaign)
Kinsale Sharks 2013 – Gold for Best Radio Campaign

To launch Clearblue’s new digital pregnancy test—designed to give clear results in words instead of confusing lines—we created a content piece that captured the endless stress of getting an unclear analog answer.

The most promising Puerto Rican Olympian was running the 400m hurdles. We turned the entire island into his racetrack—with 10 giant physical hurdles symbolizing what the Puerto Rico as a country needed to overcome.

Awards:
Cannes Lions 2013 – Bronze in Promotion & Activation

Details:
Banco Popular was the largest bank in Puerto Rico, an island deep in a seven-year economic slump. To succeed as a business, the bank knew it had to help spark a national recovery.

2012 was an Olympic year, and the bank was a sponsor. Out of all the athletes on the team, we asked them to back Javier Culson—not just for his talent, but because of his event: the 400 meters with hurdles.

We made him the face of an inspirational campaign that invited the country to jump hurdles with him. We placed 10 giant, physical hurdles across the island, each representing a challenge Puerto Rico needed to overcome.

Gatorade was sponsoring a major televised triathlon happening the same day as a small, little-known 5K raising funds for kids with disabilities. We saw an opportunity to connect the two. So we asked top triathletes to literally go the extra mile by adding the 5K to their race—using the spotlight of the big event to generate national media coverage and bring attention to a cause that mattered.

Awards:
Cannes Lions 2012 – Silver in Best Use of Branded Content

How does an athlete feel when he carries his country’s flag? Or wins gold? Long before wearables were a thing, we tracked the real-time heart rate and body data of Puerto Rican NBA star José Juan Barea during the Central American Games—and shared it live with the entire country.

The stunt generated so much buzz, we outshined the actual event sponsor: Powerade.

Awards:
Cannes Lions 2011 – Bronze in Best Use of Media, Bronze in Consumer Engagement, Finalist in Cyber (Best Digitally Led Integrated Campaign), Finalist Cyber Mobile, Finalist in PR (Best Use of Sponsorship)
El Sol Festival 2011 (Spain) – Silver in Campaign, Bronze in Promotion, Finalist in Interactive, Media, and Direct Marketing
FIAP 2011 – Gold
Adlatina – Named one of the Top 50 Ideas in Latin America
El Ojo de Iberoamérica 2011 – Gold in Media, Innovation, PR, and Direct; Silver in Internet; Bronze in Interactive, Integrated, Branded Content (Internet), Tercer Ojo; Best Client (Local): Pepsi; Best Agency in Puerto Rico
New York Festival 2011 – Silver in Integrated (Avant-Garde), Finalist in Interactive

A powerful radio spot created to raise awareness around Muscular Dystrophy. It became the first—and only—D&AD Pencil winner from Puerto Rico and even part of an advertising book.

Awards:
Cannes Lions 2008 – Bronze
D&AD 2008 – Yellow Pencil
Clio Awards 2008 – Silver
London International Awards 2008 – Gold
Communication Arts 2008 – Ad Annual 49
WPPD CREAM – Winner
FIAP 2008 – Silver
El Sol 2008 – Bronze
El Ojo de Iberoamérica 2008 – Gold
New York Festival 2008 – Bronze

Yes, this one’s a bit old—but I still love showing it. The humor, the simplicity, the weirdness… it all holds up. A TV spot for Stride, the gum that lasts so long, it deserves to be cherished forever.

(Apologies for the video quality—comes with age.)

Awards:
One Show 2010 – Silver Pencil, Bronze Pencil, Merit
D&AD 2010 – In Book
Clio Awards 2010 – Finalist
Cannes Lions 2009 – National Diploma
Communication Arts 2009 – Ad Annual 50
London International Awards 2009 – Silver
FIAP 2009 – Finalist
The Cup 2009 – Best of Food, Best Film
El Sol 2009 – Gold
El Ojo de Iberoamérica 2009 – Silver, Best of Country
AHAA 2009 – Gold

A powerful TV event for Susan G. Komen that used music to help people feel and understand the five emotional stages of breast cancer. The Puerto Rican special resonated so deeply, it later inspired a U.S. Lifetime movie featuring A-list actresses like Jennifer Aniston and Demi Moore.

Awards:
One Show 2009 – Merit
FIAP 2009 – Silver
El Sol 2009 – Gold
AHAA 2009 – Gold
FIP 2009 – Bronze
El Ojo de Iberoamérica 2009 – Finalist