Bio. clients. Awards. Oh my!

  • First things first… I’m Lizette the copywriter not 80's cuban singer Lissette. If you are interested in her, here's her wikipedia page https://en.wikipedia.org/wiki/Lissette. I'm sure she'll love another chance at stardom and it will make me feel good that I helped her achieve it. 

  • Started in advertising at age 19.

  • Learned when I was about 30 that my great grandfather opened the first ad agency in the Caribbean. I can definitely say this is in my blood.

  • About half of my career was in Puerto Rico. If you want to learn how to work with a small budget but still do award winning work, this is where to do it.

  • The other half of my career was in Chicago. Here I learned the life or death art of tying a scarf. I swear I had no clue how to tie one. A friend sent me a diagram.

  • I was the first person and still only person to win a D&AD pencil in Puerto Rico. I went to London to get it. I wore a very poufy dress.

  • Won the best overall agency employee award in 2019 at R/GA. :) This is something I put as my goal that year and was beyond happy to have received this honor. (Yes, i cried.)

  • Accounts I worked on… In Puerto Rico: Gatorade, Pepsi. Cadbury Adams, Heineken, MDA and Susan G Komen In Chicago: Cars.com, Pivotal Ventures (a Melinda gates company), Corona In NY and LA (remotely): Samsung Global, Amazon Books, Netflix, Verizon, Uber

  •  Hardest job: Convincing my mom I had a real job even though I wore a hoodie.

  • Craziest thing that ever happened to me on a production: I fell into a river with crocodiles. I still have all my body parts.

  • I did not like the movie Dune. I’m sorry. It did however inspire me to read the book which I know makes zero sense. (Already finished Book 1)

  • I had two hamsters when I was little, one named Merry and another Christmas. Yes, I could have done better.

  • I still believe in the Oxford comma. Come at me.

  • I do a monster voice.

Awards: 

GOLD, SILVER, AND BRONZE AWARDS: 5 CANNES LIONS, D&AD GOLD PENCIL, 5 CLIOS,  3 ONE SHOW, 9 FIAP,  3 LONDON INT., 2  COMMUNICATION ARTS, 2 NEW YORK FESTIVAL, 1 WPPED CREAM, 5 EL SOL, 5 WAVE, 2 THE CUP, 14 OJO DE IBEROAMERICA, 8 FESTIVAL CARIBE,  1 ADLATINA, 2 SHARKS, AND 1 TOP 50 IDEAS OF THE YEAR.

FINALISTS: 7 CANNES LIONS, 4 ONE SHOW,  4 FIAP, 3 LONDON INTERNATIONAL,  2 NEW YORK FESTIVAL, WPPED CREAM, 3 EL SOL, 2 OJO DE IBEROAMERICA, AND 8 FESTIVAL CARIBE.